Reliant Technology

Sales Engineering

One of my first real jobs out of college was working for a data center hardware reseller, Reliant Technology. The company had just started a year prior. I was the second employee and worked directly with the two founders. Initially my role was to design ads and landing pages.

My first landing page design is an embarrassing rip-off of Panic’s brilliant Coda landing page at the time. But, the process of working on this page taught me about continuous optimization and A/B testing. I probably worked on increasing the conversion rate on this one page for months.

As time went on, I took on more things. I got AdWords certified, managing a huge AdWords account with thousands of keywords and ad tests running. Meanwhile, I also rebuilt the Reliant website to be less of a six-page postcard site and more of a product catalogue. My main job became engineering lead generation through thoughtful SEO best-practices, performance optimization, structured data, and tireless A/B testing.

The Reliant Technology website was built in CodeIgniter and served as a helpful resource to data center engineers looking for tech specs on specific part numbers and compatibility information. The website was tightly integrated with Reliant’s CRM system, creating a closed feeback loop where the sales team could track a customer’s aquisition cost from intial contact to final sale.